Marketing public relations: conceptual legitimacy or window dressing?
Philip J. Kitchen and Ioanna C. Papasolomou
| Year of publication: |
2005
|
|---|---|
| Authors: | Kitchen, Philip J. ; Papasolomou, Ioanna C. |
| Published in: |
A reader in marketing communications. - London [u.a.] : Routledge, ISBN 0-415-35649-0. - 2005, p. 135-155
|
| Subject: | Öffentlichkeitsarbeit | Public relations | Legitimität | Legitimacy | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003292725