Marketing : real people, real choices
Michael R. Solomon (Saint Joseph's University), Greg W. Marshall (Rollins College), Elnora W. Stuart (University of South Carolina Upstate)
| Year of publication: |
[2018] ; Ninth edition
|
|---|---|
| Authors: | Solomon, Michael R. ; Marshall, Greg W. ; Stuart, Elnora W. |
| Publisher: |
[2018]: New York, NY : Pearson Education, Inc |
| Subject: | Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Abstract [pearson.com] |
| Extent: | xxiii, 570 Seiten Illustrationen 28 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-0-13-429266-3 ; 0-13-429266-9 ; 0-13-519989-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011553808