Marketing : real people, real choices
Michael R. Solomon; Greg W. Marshall; Elnora W. Stuart
| Year of publication: |
2015 ; 8. ed., global ed.
|
|---|---|
| Authors: | Solomon, Michael R. ; Marshall, Greg W. ; Stuart, Elnora W. |
| Publisher: |
Boston, Mass. [u.a.] : Prentice Hall |
| Subject: | Marketing | Marketingtheorie | Marketing theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 569 S. Ill., graph. Darst., Kt. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Includes index. |
| ISBN: | 978-1-292-09785-5 ; 1-292-09775-2 ; 978-1-292-09775-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011288826