Marketing relationships in the new millennium B2B sector
Nelson Oly Ndubisi (King Fahd University of Petroleum & Minerals), Rajan Nataraajan (Auburn University)
| Year of publication: |
April 2016
|
|---|---|
| Authors: | Ndubisi, Nelson Oly ; Nataraajan, Rajan |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 33.2016, 4, p. 227-231
|
| Subject: | B-to-B-Marketing | Business-to-business marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.20871 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011458424