Marketing research
Year of publication: |
1998 ; 6. ed.
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Authors: | Aaker, David A. ; Kumar, V. ; Day, George S. |
Publisher: |
New York [u.a.] : Wiley |
Subject: | Marketingforschung |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Aaker, David A., (1998)
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Chisnall, Peter M., (1997)
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Marketingforschung und Absatzprognose : Informationsgewinnung, Erhebungsmethoden ...
Pepels, Werner, (1994)
- More ...
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Aaker, David A., (1998)
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Aaker, David A., (1995)
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Essentials of marketing research
Kumar, V., (1999)
- More ...