Marketing research
David A. Aaker ; V. Kumar ; George S. Day
| Year of publication: |
2001 ; 7. ed.
|
|---|---|
| Authors: | Aaker, David A. ; Kumar, V. ; Day, George S. |
| Publisher: |
New York [u.a.] : Wiley |
| Subject: | Marketingforschung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 751 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-471-36340-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004731750