Marketing Research Activity and Company Performance: Evidence from Manufacturing Industry
Year of publication: |
1993
|
---|---|
Authors: | Hart, Susan ; Diamantopoulos, Adamantios |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 27.1993, 5, p. 54-72
|
Publisher: |
MCB UP Ltd |
Subject: | Organizational performance | Manufacturing industry | Marketing research |
-
Marketing research activity and company performance : evidence from manufacturing industry
Hart, Susan, (2009)
-
Ayub, Arslan, (2014)
-
Riedmaier, Uta M., (1998)
- More ...
-
Marketing research activity and company performance : evidence from manufacturing industry
Hart, Susan, (2009)
-
Marketing research activity and company performance : evidence from manufacturing industry
Hart, Susan, (2007)
-
Marketing Research Activity and Company Performance: Evidence from Manufacturing Industry
Hart, Susan, (1993)
- More ...