Marketing research : an aid to decision making
Alan T. Shao, Kevin Zheng Zhou
| Year of publication: |
2007 ; 3. ed.
|
|---|---|
| Authors: | Shao, Alan T. |
| Other Persons: | Zhou, Kevin Zheng (contributor) |
| Publisher: |
Mason, Ohio : Thomson |
| Subject: | Marktforschung | Market research |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [gbv.de] |
| Extent: | XVII, 460 S. Ill., graph. Darst. 28 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | "Atomic Dog"--Cover. - "Instructions for accessing online edition included"--Cover. - Includes bibliographical references and index |
| ISBN: | 1-59260-287-8 ; 978-1-59260-287-2 ; 1-59260-288-6 ; 978-1-59260-288-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013549574