Marketing research : an applied approach
Thomas C. Kinnear; James R. Taylor; Sebastian S. Kresge
| Year of publication: |
1983 ; 2. ed.
|
|---|---|
| Authors: | Kinnear, Thomas C. |
| Other Persons: | Taylor, James R. (contributor) ; Kresge, Sebastian S. (contributor) ; Taylor, James R. (contributor) |
| Publisher: |
New York [u.a.] : McGraw-Hill |
| Subject: | Absatzforschung | Hand- und Lehrbücher, Nachschlagewerke | Marketingforschung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVIII, 698 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: 1979. - Includes bibliographies and index |
| ISBN: | 0-07-034745-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013469477