Marketing research : an applied approach
Naresh K. Malhotra; David F. Birks
| Year of publication: |
2006 ; Updated 2. European ed.
|
|---|---|
| Authors: | Malhotra, Naresh K. ; Birks, David F. |
| Publisher: |
Harlow : Financial Times Prentice Hall |
| Subject: | Marktforschung | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXIII, 753 S. Ill., graph. Darst. 1 CD-ROM 27cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Previous ed.: 2000. - Formerly CIP |
| ISBN: | 0-273-69530-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002907445