Marketing research : an applied approach
Naresh K. Malhotra; David F. Birks
| Year of publication: |
2003 ; 2nd European ed.
|
|---|---|
| Authors: | Malhotra, Naresh K. ; Birks, David F. |
| Publisher: |
Harlow [u.a.] : Pearson Education |
| Subject: | Marktforschung | Market research | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXI, 786 S Ill, graph. Darst. graph. Darst 27 cm. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references and indexes. - Previous European ed.: 2000 0210 |
| ISBN: | 0-273-65744-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001685627