Marketing research : an integrated approach
Year of publication: |
2003
|
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Authors: | Wilson, Alan ; Wilson, Alan M. |
Publisher: |
Harlow [u.a.] : FT Prentice Hall |
Subject: | Marktforschung | Market research | Betriebswirtschaftslehre | Business economics |
Description of contents: | Table of Contents [gbv.de] |
Extent: | XIV, 353 S graph. Darst 25 cm |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook ; Fallstudie ; Case study |
Language: | English |
ISBN: | 0-273-65113-7 |
Source: | ECONIS - Online Catalogue of the ZBW |
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