Marketing research and modeling : progress and prospects ; a tribute to Paul E. Green
ed. by Yoram (Jerry) Wind ...
| Alternative title: | Market research and modeling |
|---|---|
| Year of publication: |
2005 ; 1. softcover print.
|
| Other Persons: | Wind, Yoram (contributor) |
| Publisher: |
New York : Springer |
| Subject: | Paul E. Green | Marketingforschung | Methodologie | Marketing | Mathematisches Modell | Conjoint Measurement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] ; Description [digitool.hbz-nrw.de] |
| Extent: | XIV, 346 S. : Ill., graph. Darst. |
|---|---|
| Series: | International series in quantitative marketing. - New York, NY : Springer. - Vol. 14 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-387-24308-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004854715