Marketing research
Alvin C. Burns; Ronald F. Bush
| Year of publication: |
2006 ; 5. ed.
|
|---|---|
| Authors: | Burns, Alvin C. ; Bush, Ronald F. |
| Publisher: |
Upper Saddle River, NJ : Pearson/Prentice Hall |
| Subject: | Marktforschung | Market research | Marketingforschung |
| Extent: | XXX, 665 S. Ill., graph. Darst. CD-ROM |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | SPSS student version 13.0 for Windows on accompanying CD-ROM 0510 |
| ISBN: | 0-13-147732-3 ; 0-13-147730-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003026654