Marketing research by a small industrial firm : a case study
Year of publication: |
1978
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Authors: | Parasuramam, A. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 7.1978, 4, p. 238-242
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Subject: | Marktforschung | Betriebsgrösse |
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