Marketing research essentials
Carl McDaniel; Roger Gates
| Year of publication: |
2008 ; 6th ed.
|
|---|---|
| Authors: | McDaniel, Carl D. |
| Other Persons: | Gates, Roger (contributor) |
| Publisher: |
Chichester : John Wiley Hoboken, N.J. : Wiley |
| Subject: | Marktforschung | Market research | Theorie | Theory | Einführung |
| Description of contents: | Table of Contents [bvbr.bib-bvb.de] ; Table of Contents [gbv.de] ; Description [loc.gov] |
| Extent: | XX, 493 S. Ill, graph. Darst. 1 CD-Rom |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Elektronischer Datenträger als Beilage ; Accompanied by computer file ; Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Previous ed.: 2006 |
| ISBN: | 978-0-470-13198-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013490262