Marketing research
Donald R. Lehmann ; Sunil Gupta ; Joel H. Steckel
| Year of publication: |
1998
|
|---|---|
| Authors: | Lehmann, Donald R. ; Gupta, Sunil ; Steckel, Joel H. |
| Publisher: |
Reading, Mass. [u.a.] : Addison-Wesley |
| Subject: | Marktforschung | Marketingforschung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XX, 780 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-321-01416-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004367822