Marketing research: measurement and method ; a text with cases
Year of publication: |
1980 ; 2. ed.
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Authors: | Tull, Donald S. ; Tull, Donald Stanley ; Hawkins, Del I. |
Publisher: |
New York [u.a.] : Macmillan |
Subject: | Marktforschung | Hand- und Lehrbücher, Nachschlagewerke | Market research | Messung | Measurement | Theorie | Theory |
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