Marketing research: measurement and method ; a text with cases
Donald S. Tull, Del. I. Hawkins
| Year of publication: |
1980 ; 2. ed.
|
|---|---|
| Authors: | Tull, Donald S. ; Tull, Donald Stanley ; Hawkins, Del I. |
| Publisher: |
New York [u.a.] : Macmillan |
| Subject: | Marktforschung | Hand- und Lehrbücher, Nachschlagewerke | Market research | Messung | Measurement | Theorie | Theory |
| Extent: | XVII, 796 S graph. Darst 8° |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-02-421760-3 ; 0-02-979640-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000559087