Marketing research : measurement and method; a text with cases
Donald S. Tull and Del I. Hawkins
| Year of publication: |
1987 ; 4. ed.
|
|---|---|
| Authors: | Tull, Donald S. |
| Other Persons: | Hawkins, Del I. (contributor) |
| Publisher: |
New York, NY [u.a.] : Macmillan [u.a.] |
| Subject: | Marktforschung | Market research | USA | United States | Betriebswirtschaftslehre | Business economics |
| Extent: | 845 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Glossary S. 816 - 828 |
| ISBN: | 0-02-421910-x ; 978-0-02-946810-4 ; 0-02-421910-X ; 0-02-946810-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013467675