Marketing research : measurement and methos ; a text with cases
Donald S. Tull and Del I. Hawkins
| Year of publication: |
1984 ; 3. ed
|
|---|---|
| Authors: | Tull, Donald S. ; Hawkins, Del I. |
| Publisher: |
New York : Macmillan London : Collier Macmillan |
| Subject: | Marktforschung | Marketingforschung | Einführung |
| Extent: | XVI, 794 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-02-421780-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004919470