Marketing research : methodological foundations
Year of publication: |
2010 ; Internat. ed., 10. ed.
|
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Authors: | Iacobucci, Dawn ; Churchill, Gilbert A. |
Publisher: |
[Andover] : South-Western, Cengage Learning |
Subject: | Marketingforschung | Forschungsmethode | Einführung |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Essentials of marketing research
Kumar, V.,
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Fundamentals of business marketing research
Reid, David A., (2004)
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Handbook of research in mass customization and personalization
Piller, Frank Thomas,
- More ...
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Marketing research : methodological foundations
Churchill, Gilbert A., (2002)
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Marketing research : methodological foundations
Churchill, Gilbert A., (2002)
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Marketing research : methodological foundations
Iacobucci, Dawn, (2010)
- More ...