Marketing research with telephone surveys : is it time to change?
Year of publication: |
2010
|
---|---|
Authors: | Vicente, Paula ; Reis, Elizabeth |
Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 23.2010, 4, p. 321-332
|
Subject: | Marktforschung | Market research | Telefon | Telephone | Befragung | Interview | Mobiltelefon | Mobile phone | Konsumentenverhalten | Consumer behaviour | EU-Staaten | EU countries |
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