Marketing Return on Investment (MROI) : Leitgrößen zur Steuerung
Heribert Meffert; Jesko Perrey
| Year of publication: |
2008
|
|---|---|
| Authors: | Meffert, Heribert ; Perrey, Jesko |
| Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 25.2008, 1, p. 52-56
|
| Subject: | Marketing | Return on Investment | Return on investment | Controlling | Management control |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003647084