Marketing's accountability and internal legitimacy : implications for firm performance
Year of publication: |
2012
|
---|---|
Authors: | Park, Hyun-soo ; Auh, Seigyoung ; Maher, Amro A. ; Singhapakdi, Anusorn |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 65.2012, 11, p. 1576-1582
|
Subject: | Marketing | Bilanzielle Bewertung | Accounting valuation | Interne Revision | Internal audit | Produktentwicklung | New product development | Unternehmenserfolg | Firm performance |
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