Marketing's accountability and internal legitimacy: Implications for firm performance
Year of publication: |
2012
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Authors: | Park, Hyun-Soo ; Auh, Seigyoung ; Maher, Amro A. ; Singhapakdi, Anusorn |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 65.2012, 11, p. 1576-1583
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