Marketing's identity crisis : it's complicated
Odies C. Ferrell
| Year of publication: |
June 2018
|
|---|---|
| Authors: | Ferrell, Odies C. |
| Other Persons: | Ansary, Adel I. el- (contributor) ; Shaw, Eric H. (contributor) ; Lazer, William (contributor) |
| Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 2651955-0. - Vol. 8.2018, 1/2, p. 30-38
|
| Subject: | Marketing identity crisis | Marketing systems | Marketing history | Marketing | Marketingtheorie | Marketing theory | Finanzkrise | Financial crisis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s13162-018-0114-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011919240