Practice Prize Paper-Marketing's Profit Impact: Quantifying Online and Off-line Funnel Progression
Year of publication: |
2011
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Authors: | Wiesel, Thorsten ; Pauwels, Koen ; Arts, Joep |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 30.2011, 4 (23.7.), p. 604-612
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