Marketing, sales and customer management (MSC) : an integrated overall B2B management approach
Richard Hofmaier
| Year of publication: |
2015
|
|---|---|
| Authors: | Hofmaier, Richard |
| Publisher: |
Berlin : De Gruyter Oldenbourg |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Verkauf | Selling | Kundenintegration | Customer integration | Kundenzufriedenheit | Customer satisfaction | Business-to-Business-Marketing | Kundenorientierung | Beziehungsmanagement | Integriertes Management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | IX, 251 S. graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Angezeigt u.d.T.: Integrated Marketing-, Sales- and Customermanagement 201503 |
| ISBN: | 978-3-11-041025-9 ; 3-11-041025-7 ; 978-3-11-041026-6 ; 978-3-11-041255-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010533358