Extent:
XX, 635 S.
graph. Darst.
Series:
Type of publication: Book / Working Paper
Type of publication (narrower categories): Lehrbuch
Language: German
Notes:
Literaturverz. S. [609] - 626
Literaturverz. S. 609 - 626
ISBN: 3-8006-1735-8
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10014004624