Marketing simulations : review and prospects
Year of publication: |
1970
|
---|---|
Authors: | Kotler, Philip ; Schultz, Randall L. |
Published in: |
The journal of business : B. - Chicago, Ill. : Univ. of Chicago Press, ISSN 0021-9398, ZDB-ID 241617-7. - Vol. 43.1970, 3, p. 237-295
|
Subject: | Markt | Marktforschung | Marktpolitik | Vereinigte Staaten |
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