Marketing system simulations
Philip Kotler; Randall L. Schultz
| Year of publication: |
1972
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|---|---|
| Authors: | Kotler, Philip ; Schultz, Randall L. |
| Published in: |
Simulation in social and administrative science : overviews and case-examples. - Englewood Cliffs, NJ [u.a.] : Prentice-Hall, ISBN 0-13-810382-8. - 1972, p. 481-549
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| Type of publication: | Article |
|---|---|
| Notes: | aus: The Jourrnal of Business. 43. 1970, July |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002239858