Marketing social change : changing behavior to promote health, social development, and the environment
Alan R. Andreasen
| Year of publication: |
1995 ; 1. ed.
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| Authors: | Andreasen, Alan R. |
| Publisher: |
San Fancisco : Jossey-Bass |
| Subject: | Soziale Dienstleistung | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XX, 348 S. : graph. Darst. |
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| Series: | |
| Type of publication: | Book / Working Paper |
| ISBN: | 0-7879-0137-7 |
| Source: |
Persistent link: https://www.econbiz.de/10004312071