Marketing social class and ideology in post-World-War-Two American print advertising
Year of publication: |
March 2018
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Authors: | Paulson, Erika L. ; O'Guinn, Thomas C. |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 38.2018, 1, p. 7-28
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Subject: | social class | advertising portrayals | Ideology | American Dream | social mobility | Soziale Schicht | Social class | Printwerbung | Print advertising | Soziale Mobilität | Social mobility | Werbung | Advertising | Ideologie | Sozialstruktur | Social structure |
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