Electric appliance advertising : the role of the good housekeeping institute
Erika L. Paulsen and Mary E. Schramm
| Year of publication: |
2017
|
|---|---|
| Authors: | Paulson, Erika L. ; Schramm, Mary E. |
| Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 2473961-3. - Vol. 9.2017, 1, p. 41-65
|
| Subject: | Advertising | Content analysis | Good housekeeping | Good housekeeping institute | Home economics movement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JHRM-07-2016-0016 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011697052