Marketing spending and aftermarket performance of IPO firms
Year of publication: |
2017
|
---|---|
Authors: | Fine, Monica B. ; Gleason, Kimberly ; Mullen, Michael |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 35.2017, 4, p. 560-576
|
Subject: | Marketing strategy | Financial performance | Underpricing | Initial public offering | Long-run firm performance | Marketing spending | Unternehmenserfolg | Firm performance | Börsengang | Marketingmanagement | Marketing management | Börsenkurs | Share price |
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