Marketing Strategic Planning as a Source of Competitive Advantage for Mexican SMEs
SMEs are facing important challenges in the markets due to globalization and its consequences. An analysis of Mexican SMEs general situation is presented as well as a model how to create competitive advantage through market focus.
Year of publication: |
2008
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Authors: | Francisco, Rostro ; Wiesław, Grudzewski |
Published in: |
Economics and Organization of Enterprise. - De Gruyter Open. - Vol. 1.2008, 1, p. 19-26
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Publisher: |
De Gruyter Open |
Saved in:
Online Resource
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