Marketing-Strategien : systematische Kursbestimmung in schwierigen Märkten
von Jochen Becker
| Year of publication: |
2000
|
|---|---|
| Authors: | Becker, Jochen |
| Publisher: |
München : Vahlen |
| Subject: | Marketingstrategie | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVIII, 214 S. Ill., graph. Darst. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-8006-2569-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001479209