Marketing strategies and practices in the contemporary environment
guest eds.: Christos Sarmaniotis ...
| Year of publication: |
2014
|
|---|---|
| Other Persons: | Sarmaniotis, Christos (contributor) |
| Publisher: |
Bradford : Emerald |
| Subject: | Marketing | Marketingmanagement | Marketing management | USA | United States | Strategisches Management | Strategic management |
| Extent: | S. 142 - 248 graph. Darst. |
|---|---|
| Series: | Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 32.2014,2 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enth. 6 Beitr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010364223