Marketing strategies for the mature market
George P. Moschis
| Year of publication: |
1994
|
|---|---|
| Authors: | Moschis, George P. |
| Publisher: |
Westport, Conn. [u.a.] : Quorum Books |
| Subject: | Marketingmanagement | Marketing | Marktsättigung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 198 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-89930-887-2 |
| Source: |
Persistent link: https://www.econbiz.de/10004242098