Should a family firm communicate their family identity and country of origin? : a cross-cultural study from Chile and Spain
Year of publication: |
2022
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Authors: | Santos, Manuel Alonso dos ; Llanos Contreras, Orlando ; Calabuig Moreno, Ferran ; Felício, José Augusto |
Published in: |
International journal of emerging markets. - Bradford : Emerald, ISSN 1746-8817, ZDB-ID 2242085-X. - Vol. 17.2022, 3, p. 725-746
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Subject: | Brand trust | Consumer behavior | Country of origin | Family firm identity | Intention to buy | Familienunternehmen | Family business | Konsumentenverhalten | Consumer behaviour | Spanien | Spain | Chile | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Vertrauen | Confidence |
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