Marketing strategies in the age of generics
Year of publication: |
1985
|
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Authors: | Harris, Brian F. ; Strang, Roger A. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 49.1985, 4, p. 70-81
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Subject: | Markenartikel | Vereinigte Staaten |
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