Marketing strategies of European firms : reconfiguration and expansion
Keri Davies
| Year of publication: |
2000
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|---|---|
| Authors: | Davies, Keri |
| Published in: |
Corporate strategies for Southeast Asia after the crisis : a comparison of multinational firms from Japan and Europe. - Basingstoke, Hampshire [u.a.] : Palgrave, ISBN 0-333-91784-7. - 2000, p. 163-184
|
| Subject: | Marketingmanagement | Marketing management | Europa | Europe | EU-Staaten | EU countries |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001629682