Marketing strategies of Japanese firms : building brands with a regional and long-term perspective
Year of publication: |
2000
|
---|---|
Authors: | Meyer-Ohle, Hendrik ; Hirasawa, Katsuhiko |
Published in: |
Corporate strategies for Southeast Asia after the crisis : a comparison of multinational firms from Japan and Europe. - Basingstoke, Hampshire [u.a.] : Palgrave, ISBN 0-333-91784-7. - 2000, p. 141-162
|
Subject: | Japan | Markenführung | Brand management | Marketingmanagement | Marketing management |
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