Marketing strategies on the Indian gold ornament market : an empirical approach
Asha K. Moideen; K. Sreeranganadhan
| Year of publication: |
2014
|
|---|---|
| Authors: | Moideen, Asha K. ; Sreeranganadhan, K. |
| Publisher: |
New Delhi : Ashwin-Anoka Press |
| Subject: | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Schmuckbranche | Jewellery industry | Gold | Indien | India |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | viii, 182 p. graph. Darst. 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references |
| ISBN: | 978-81-904750-5-1 ; 81-904750-5-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010340927