Marketing strategy : a customer-driven approach
Year of publication: |
1991 ; 1. print.
|
---|---|
Authors: | Schnaars, Steven P. |
Publisher: |
New York : Free Pr. [u.a.] |
Subject: | Verbraucherverhalten | Marketingstrategie |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
-
Consumer behavior and marketing strategy
Peter, Jerome Paul, (1993)
-
Weber, Adelheid, (1993)
-
Qualitäts- und Kommunikationspolitik angesichts von Produktrisiken
Hempelmann, Bernd, (1993)
- More ...
-
Marketing strategy : a customer-driven approach
Schnaars, Steven P., (1991)
-
Schnaars, Steven P., (2008)
-
When entering growth markets, are pionners better than poachers?
Schnaars, Steven P., (1986)
- More ...