Marketing strategy and management
James A. Constantin; Rodney E. Evans; Malcolm L. Morris
| Year of publication: |
1976
|
|---|---|
| Authors: | Constantin, James A. ; Evans, Rodney E. ; Morris, Malcolm L. |
| Publisher: |
Dallas, Tex. [u.a.] : Business Publ. |
| Subject: | Absatztechnik | Betriebswirtschaftliche Einführungsschrift | Vereinigte Staaten | Marketing | Marketingmanagement | Marketing management | USA | United States |
| Extent: | XXIII, 524 S graph. Darst., Kt |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-256-01694-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000042159