Marketing strategy and plans
David J. Luck; O. C. Ferrell
| Year of publication: |
c 1985 ; 2. ed.
|
|---|---|
| Authors: | Luck, David J. ; Ferrell, Odies C. |
| Publisher: |
Englewood Cliffs, N.J. : Prentice-Hall |
| Subject: | Marketingmanagement | Marketing management | Marketing | Strategisches Management | USA |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XVI, 591 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Luck, David Johnston Literaturverz. S. 570 - 577 |
| ISBN: | 0-13-558362-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000694781