The conceptual contributions of Shelby D. Hunt : foundations for advancing the marketing discipline
Year of publication: |
2021
|
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Authors: | Madhavaram, Sreedhar |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 31.2021, 2, p. 234-254
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Subject: | Conceptual contributions | franchising | marketing ethics | marketing strategy | marketing theory | Marketingtheorie | Marketing theory | Marketing | Franchising | Marketingmanagement | Marketing management |
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