Marketing strategy : customers and competition
Steven P. Schnaars
| Year of publication: |
1998 ; 2. rev. and updated ed.
|
|---|---|
| Authors: | Schnaars, Steven P. |
| Publisher: |
New York [u.a.] : Free Press |
| Subject: | Marketingstrategie |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 216 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-684-83191-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004338305