Marketing strategy : customers and competition
Year of publication: |
1998 ; 2. rev. and updated ed.
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Authors: | Schnaars, Steven P. |
Publisher: |
New York [u.a.] : Free Press |
Subject: | Marketingstrategie |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Marketing to an aging population : selected readings
Schewe, Charles D., (1990)
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Fantapié Altobelli, Claudia, (1990)
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Developing business strategies
Aaker, David A., (1988)
- More ...
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Marketing strategy : a customer-driven approach
Schnaars, Steven P., (1991)
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Schnaars, Steven P., (2008)
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When entering growth markets, are pionners better than poachers?
Schnaars, Steven P., (1986)
- More ...