Marketing strategy : discerning the relative influence of product and firm characteristics
Year of publication: |
2011
|
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Authors: | Varadarajan, Rajan |
Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 2651955-0. - Vol. 1.2011, 1, p. 32-43
|
Subject: | Marketingmanagement | Marketing management | Wettbewerbsstrategie | Competitive strategy |
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